Immersive Experience Designer
CREATIVE PRODUCER & EXPERIENCE DESIGNER
I design engaging experiences through storytelling, performance and immersive media
Professional overview
With over twenty years' experience across theatre, audiovisual production and participatory learning, I help organisations transform complex ideas into engaging, human-centred learning experiences. Working collaboratively with educators, subject matter experts and multidisciplinary teams, I combine storytelling, performance direction and immersive technologies, to create learning experiences that are emotionally authentic, pedagogically meaningful and designed to inspire reflection and behavioural change.
SELECTED PROFESSIONAL EXPERIENCE
IMMERSIUM STUDIO – Project Manager & Creative Producer
Barcelona / Remote · 2022–present
Lead immersive VR and 360° projects from concept to launch, working with clients, subject-matter experts and multidisciplinary teams to turn complex objectives into engaging experiences through narrative, performance and interactive media.
Project Manager – Concept Development – Co-creation – Narrative & Script Development – Casting – Shoot Direction
Towards a Sustainable Future — United Nations System Staff College
Project Manager & Creative Lead
Developed an interactive training scenario with UNSSC staff, translating learning objectives into story, dialogue and interaction; directed the 360° shoot and oversaw production and post-production to create an authentic and engaging experience.
Family Focal Point VR, VR Negotiations and Hand Hygiene VR — Médecins Sans Frontières
Project Manager & Creative Lead
Worked with subject-matter experts to translate complex real-world situations into believable VR scenarios, developing dialogue and characters and directing actors and filming to create authentic human interactions.
Soft Improve VR – Cámara Oficial de Comercio de España en Belux / Erasmus +
Project Manager & Creative Producer
Developed narrative and interactive scenarios around the learning objectives, collaborating with experts and the production team from concept and script development through filming and delivery.
Trans* Realities, Clinical Emergency (ABCD), Mourning in Schools, Holistic Approach to Type II Diabetes — Universitat de Barcelona
Creative Producer
Contributed to the development of immersive learning experiences through narrative design, scriptwriting, casting and performance direction, working with expert teams to translate specialist knowledge into engaging human scenarios.
CABEZAS PARLANTES – Founder - Creative Director - Executive Producer
Barcelona / Remote: 2020 – present
Created and developed the format, methodology and production process of an international creative platform bringing together writers, actors and directors across Spain and Latin America to explore new ways of developing and experiencing performance through digital media. Conceived, developed, and produced projects using storytelling and performance to connect people and give visibility to underrepresented experiences.
Concept & format development — Creative direction — Executive production — Project & team management — Partnership development — Funding & pitching – Video production & editing — Digital & social media content creation
Talking Nurses – Hospital Clínic Barcelona & Col·legi Official d’Infermeres i Infermers de Barcelona
Concept Development – Project Manager - Creative Lead
Developed the idea of giving nurses a voice following the COVID-19 pandemic. Created the methodology to transform their experiences into filmed monologues. Pitched the project, secured institutional funding and led its creative development and production; the project attracted Spanish media coverage and significant engagement on social media.
I & II Cabezas Parlantes International Monologue Competition – Asociación Cultural Cabezas Parlantes.
Concept Development – Project Manager - Creative Lead
Created the format, methodology and production, coordinating an international network of writers, actors and directors; both editions involved more than 200 playwrights, with selected work subsequently broadcast on RNE, Spanish national public radio.
I & II Talking Women Festival – Asociación Cultural Cabezas Parlantes.
Concept Development – Project Manager - Creative Lead
Created the format, methodology and production of an international digital project bringing together performers, playwrights, academics, musicians and artists to give visibility to women’s experiences. Led creative teams of 60+ people and oversaw the development and editing of the project’s audiovisual and digital content, with some content subsequently broadcast by RNE, Spanish national public radio.
THEATRE & PERFORMANCE – Actor - Director - Dramaturg
Spain & UK: 1998 – present
Over two decades working across theatre and live performance as an actor, director and dramaturg, including work in Spain and the UK. This broad experience underpins my approach to character, human behaviour, performance and audience engagement in immersive and audiovisual work.
Directing: Fugue, Tracks, Be Mine etc.
Acting: member of La Cubana since 2003, Piano/Forte (Royal Court), Andalus (BBC), Lysistrata (Riverside Studios), Arabian Nights (Creation Theatre), Midsummer Night’s Dream (Defondo Theatre), El Libertino (Teatro Abadía), etc.
Dramaturg: I Confess, Be Mine, etc.
CORE CAPABILITIES
Experience Design
Designing engaging experiences that bring together story, audience, interaction and emotional connection.
Experience design – Immersive experiences – Interaction design – Participation – Interactive storytelling
Narrative & Storytelling
Transforming ideas and complex subject matter into compelling stories, scenarios and dialogue that audiences can connect with.
Story development – Scriptwriting – Scenario design – Character development – Dialogue – Learning objectives integration
Creative Leadership & Project Development
Conceiving, developing and leading collaborative, multidisciplinary projects from initial concept to production and delivery.
Concept development – Creative direction – Multidisciplinary collaboration – Methodology design – Partnership building
Immersive & Interactive Media
Creating immersive experiences that combine story, performance and interaction to create experiences that invite audiences into the story.
VR — 360° video — Immersive performance — Interactive storytelling — Audience engagement
Learning & Participatory Experience
Turning complex ideas into meaningful experiences, embedding learning objectives within story and dialogue and creating tools that help facilitators to achieve those objectives.
Experiential learning – Scenario-based learning – Learning design – Facilitator resources – Learning objective integration
Communication & Public Engagement
Creating connections between people and ideas through storytelling, conversation and performance.
Public speaking — Workshop facilitation — Interviewing — Community engagement — Storytelling for social impact
Performance & Direction
Using my experience as an actor and director to create believable characters and interactions that feel real and draw audiences into the experience.
Actor direction – Behavioural realism – Authentic communication – Live actor performance